Franchise

Dear Prospective Franchisee,

Welcome and thank you for your interest in an Arthur Murray Franchised Dance Center.

Arthur Murray International Inc. (AMII) together with its franchisees is the largest and most prominent dance organization in the world.

There are approximately 270 dance centers throughout the world located in Australia, Brazil, Canada, England, Greece, Israel, Italy, Japan, Jordan, Lebanon, Mexico, Peru, Poland, Puerto Rico, Romania, South Africa, Switzerland, Taiwan, Turkey, Ukraine, United Arab Emirates and the United States.

The company’s founder, Arthur Murray, began teaching dance in 1912 and formed the company as it is known today in 1946. Arthur Murray began officially franchising in 1939, making it one of the oldest franchise companies in the world. The first franchised dance center was opened in Minneapolis, Minnesota.

Throughout our long history, Arthur Murray Dance Studios have not only been innovators in franchising but have also relied on its franchisees to play a major role in the organization’s success. AMII has taken extreme care in franchising qualified individuals in order to protect the Arthur Murray trade name. The company particularly focuses on recruiting, screening, training, developing, servicing and retaining qualified franchisees. Together with the unique relationship we have with our Franchisees we have been able to maintain our organization’s leadership in dance through generations. This has allowed AMII to continue a longstanding stellar reputation with our clientele, making it synonymous with dancing worldwide.

We are, therefore, in the fortunate position to seek only the MOST HIGHLY qualified individuals to join the Arthur Murray Team. Dance or business background, quality service experience, financial qualifications and integrity are essential in our evaluations of your qualifications to become an Arthur Murray Franchisee.

You will find a brief overview of franchising located in this section. We hope it will assist you in evaluating our Franchise opportunities and answer most of your preliminary questions.

At Arthur Murray International, Inc. we believe in supporting you and your future as a Franchisee. As AMII helps you succeed, we pledge to continue maintaining the highest standards in franchising. We recognize that you represent the single most important factor in your own success. As such, you must also be prepared to maintain the strong work ethic and determination it takes for a successful business.

If you are ready for success with the world’s most recognized and renowned Dance Studios and meet our qualifications, Arthur Murray International, Inc. will invite you to join our organization.

In order to be considered for an Arthur Murray franchise, the following attributes, among others are essential:

• Entrepreneurial Spirit and high motivation
• Ability to train people in business and dance
• Ability to manage finances
• Willingness to devote significant time and best efforts towards the day-to-day operations of a dance center as an on-premise Franchisee
• And finally, meet our financial qualifications

The dance studio business is unique. Mainly, a prospective franchisee without a dance background must ascertain how he or she will be able to gain the dance experience needed to become a franchisee.

Usually, it is acquired through teaching in one of our Arthur Murray Franchised Dance Studios . Arthur Murray International, Inc. will assist whenever possible in the development of your dance experience. It is, however, the financial responsibility of the franchisee to become and remain proficient in dancing.

For further information, please forward a letter containing the relevant details of your interest, including anticipated location and opening date. Also, any demographic information for the intended area.

That information, along with a detailed personal resume of your educational, business as well as any dance training and experience should be forwarded to:

Upon receipt of the above requested information, we will then be in a more favorable position to properly determine the appropriate documents to send to you for your review and consideration.

On behalf of the Arthur Murray organization, we again thank you for your interest.

Wayne A. Smith

Executive Vice President of Franchising